Michael Jeffrey Jordan. MJ. Air Jordan. No. 23. Sixtime NBA Champion. Six-time NBA Finals Most Valuable Player. Five-time NBA Most Valuable Player of the Year. Ten-time NBA scoring champion. Naismith College Player of the Year. Two-time Olympic gold medalist. NBA Hall of Famer. Who would not want to pay homage to arguably the greatest player in NBA history? In tribute to Jordan's induction into the Hall of Nike Shox Cheap Shoes Fame, a grocery store's advertisement tried to do just that.
After Nike Shox Cheap Shoes was inducted into the Hall of Fame in September 2009, media giant Time, Inc. decided to publish a Sports Illustrated commemorative issue acknowledging Jordan's contribution to the game (no surprise there). In soliciting page ad sponsors, proposals asked for "some play on words or design that is specific to Michael Jordan."1 One of those ad proposals came from Jewel Food Stores, Inc., a/k/a Jewel-Osco, which operates about 175 grocery stores in the greater Chicago area. Jewel Food's internal copywriter created a message, and its marketing vendor designed the graphics.
Jewel Food's ad features a pair of red and white basketball shoes spotlighted on the hardwood floor of a basketball court. The number 23 appears on the tongue of each shoe, with the following message positioned above:
A Shoe In!
After six NBA championships, scores of rewritten record books and numerous buzzer beaters, Michael Jordan's elevation in the Basketball Hall of Fame was never in doubt! Jewel-Osco salutes # 23 on his many accomplishments as we honor a fellow Chicagoan who was "just around the corner" for so many years.
Beneath the ad message is Jewel-Osco's own registered trademark logo with the slogan: "Good things are just around the corner."2
Displeased with the congratulatory message, Jordan sued the grocery store for using his image and likeness in the ad without his permission. Such all...
Nike Shox Women Clearance? Is it not promoting its own brand in the process of displaying the Jordan brand? After all, it displayed its "good things are just around the corner" slogan and trademark logo right beneath saying that Jordan was "just around ...
Abstract: After Michael Jeffrey Jordan, six time NBA Finals Most Valuable Player, was inducted into the Hall of Fame in September 2009, media giant Time Inc decided to publish a Sports Illustrated commemorative issue acknowledging Jordan's contribution to the game. In soliciting page ad sponsors, proposals asked for "some play on words or design that is specific to Michael Jordan." One of those ad proposals came from Jewel Food Stores Inc, a/k/a Jewel-Osco, which operates about 175 grocery stores in the greater Chicago area. Jewel Food's ad features a pair of red and white basketball shoes spotlighted on the hardwood floor of a basketball court. Displeased with the congratulatory message, Jordan sued the grocery store for using his image and likeness in the ad without his permission. Such allegation gives rise to claims of right of publicity, false advertising, and unfair competition. Ultimately, Jordan Shoes USA the judge concluded that Jewel Food's ad was non-commercial speech entitled to full First Amendment protection.